随着时代的发展,智能穿戴设备的功能越来越强大,吸引了越来越多的用户。智能手表、智能眼镜、智能手环等设备已成为现代生活中不可或缺的一部分。然而,这个行业也面临着挑战和机遇。
在智能穿戴行业中,厂商们开始竞相提升产品细节,致力于提高市场竞争力。AIoT产业的快速发展,以及元宇宙概念的升温,进一步推动了智能穿戴设备的热度。尽管全球消费电子市场需求疲软,智能穿戴行业却保持着强劲势头。据市场调研机构IDC数据显示,2023年可穿戴设备的出货量预计将同比增长4.6%,全球市场将以5.1%的五年复合年增长率健康增长。
然而,smart wearable industry also faces some challenges. Currently, the market is plagued by severe product homogenization, lacking in innovation. Many new entrants imitate giants in terms of product form and function, thus limiting the development of the industry. Moreover, products overly emphasize appearance design and functional points while insufficiently researching highlight functional technologies; practicality of some functions also needs to be improved.
To rekindle consumer interest, manufacturers are starting to play up health aspects in their products. With people's awareness of health improving constantly, smart wearable devices' health-related functions have attracted increasing attention from consumers. Data from monitoring agencies shows that more than 70% of potential buyers prioritize completeness of health detection functionality when purchasing a smartwatch.
Manufacturers are making strides by adding more health features to meet market demand and diversify their offerings.
The trend towards greater emphasis on healthcare is reflected in the continued growth prospects for wearables used for medical purposes domestically as well as abroad among educational institutions, research organizations and enterprises collaborating on R&D accelerate technological advancements and promote applications for wearables technology within healthcare management & medicine fields such as Huawei launching its first-ever smartwatch supporting high blood sugar risk assessment — helping users identify at-risk populations.
Smart wearable devices hold great potential with vast application horizons yet competition will intensify further ahead only those who come up with innovative products that captivate consumers can stand out amidst fierce competition Smart wearable devices will innovate & apply across many sectors penetrating deeply into all facets of life